Cannes Lions 2022: How young creatives can make the most of the festival

Marketing Tips
Apr 3, 2019

Welcome to the world of Cannes Lions 2022, where young creatives have the opportunity to shine and make a lasting impact! As the festival approaches, it's crucial to be well-prepared and equipped with the knowledge and strategies to navigate this prestigious event successfully. In this comprehensive guide, we will explore how you, as a young creative, can make the most of your Cannes Lions 2022 experience.

1. Embrace the Cannes Lions Spirit

As you step foot into the festival, it's essential to immerse yourself in the unique Cannes Lions spirit that sets this event apart from any other in the industry. Absorb the vibrant energy, creativity, and innovation that surrounds you, and let it fuel your own passion and drive for success.

2. Attend Inspirational Talks and Workshops

One of the most valuable aspects of Cannes Lions is the opportunity to attend talks and workshops by industry leaders, creative visionaries, and renowned experts. Take full advantage of this by planning your schedule in advance and ensuring you attend sessions that align with your interests and goals. These sessions offer invaluable insights, inspiration, and knowledge that can reshape your creative approach.

2.1 Identifying and Choosing Relevant Talks and Workshops

With an extensive lineup of speakers and workshops, it's essential to identify the most relevant ones for your specific interests and industry niche. Conduct thorough research on the scheduled sessions, read speaker bios, and analyze the topics to select those that resonate with your creative aspirations.

3. Network with Like-minded Professionals

Cannes Lions brings together a vast range of creative professionals from all corners of the globe. Don't miss the opportunity to network with like-minded individuals and expand your professional connections. Engage in meaningful conversations, share your ideas, and be open to learning from others. These connections can lead to future collaborations, partnerships, and even job opportunities.

3.1 Making the Most of Networking Opportunities

Be proactive during networking events by approaching people with confidence and genuine interest. Prepare an elevator pitch that effectively communicates your unique skills and experiences. Actively listen to others and ask thoughtful questions to foster engaging conversations. Don't forget to exchange contact information and follow up with your new connections after the festival.

4. Showcase Your Creative Portfolio

During Cannes Lions, many agencies, brands, and industry leaders are on the lookout for fresh talent. Take the opportunity to showcase your creative portfolio and let your work speak for itself. Whether through physical portfolios or digital platforms, ensure that your portfolio represents your best and most unique creations.

4.1 Curating an Impactful Creative Portfolio

When curating your portfolio, focus on highlighting your strongest and most innovative work. Include a variety of projects that demonstrate your skills across different mediums and formats. Make sure your portfolio is visually appealing, easy to navigate, and effectively showcases your creative process.

5. Participate in Competitions and Awards

Cannes Lions is renowned for its prestigious competitions and awards. As a young creative, submitting your work to these competitions can provide valuable exposure and recognition. Explore the different award categories and select the ones that align with your expertise and showcase your talents in the best light.

5.1 Tips for Entering Competitions

Before submitting your work, thoroughly review the submission guidelines and ensure your entry meets all the requirements. Craft compelling narratives around your projects, emphasizing the unique creative solutions you implemented. Pay attention to the judging criteria and consider how you can align your submission with the specific category's expectations.

6. Stay Up-to-Date with Emerging Trends

The creative industry is constantly evolving, and Cannes Lions provides an excellent platform to stay current with the latest trends and innovations. Attend sessions that explore emerging technologies, consumer insights, and industry forecasts. This knowledge will enable you to stay ahead of the curve and foster a competitive edge in your creative work.

6.1 Leveraging Emerging Trends in your Projects

Apply the insights gained from Cannes Lions to your creative projects by incorporating emerging trends and cutting-edge techniques. Whether it's utilizing augmented reality, integrating sustainability initiatives, or leveraging data-driven insights, adapting to new methodologies will elevate your work and make it more relevant in today's rapidly changing landscape.

7. Take Time for Self-Reflection and Growth

Amidst the hustle and bustle of Cannes Lions, don't forget to take moments for self-reflection and personal growth. Set aside time each day to process your experiences, evaluate your learnings, and identify areas for improvement. Use this reflection to refine your creative approach and set goals for your future endeavors.

7.1 Cultivating Continuous Learning and Growth

Beyond Cannes Lions, commit to a mindset of continuous learning and growth. Engage in online courses, attend local industry events, and seek mentorship opportunities to enhance your skills and broaden your creative perspectives. Embracing a growth mindset will set you apart as a young creative professional.


Cannes Lions 2022 is your chance to shine and make an impact as a young creative. By diving into the festival's spirit, attending inspirational talks, networking with professionals, showcasing your portfolio, participating in competitions, staying updated with emerging trends, and reflecting on your experiences, you can make the most of this unparalleled opportunity. So, prepare yourself, unleash your creativity, and get ready for an unforgettable journey at Cannes Lions 2022!