Instagram Update Could Impact Reach For Some Accounts

Social Media
Aug 26, 2022


In the ever-evolving world of social media, staying up-to-date with the latest updates and changes is crucial for anyone looking to leverage these platforms for personal or business gain. Instagram, one of the leading social media platforms, recently introduced an update that could potentially impact the reach of certain accounts. This update has raised concerns among users, and understanding its implications is essential to ensure continued success on the platform.

The Instagram Update

The recent Instagram update aims to improve user experience and engagement by refining the platform's algorithms. With this update, Instagram intends to prioritize content that it believes will be most relevant and interesting to individual users. While this may enhance the overall user experience, it could also affect the reach of some accounts, making it harder for them to reach their target audience organically.

Understanding the Impact

It is important to note that not all accounts will experience a decline in reach due to this update. However, certain accounts, particularly those that heavily relied on outdated strategies or engagement-gaming techniques, might notice a decrease in their reach. This update presents an opportunity for content creators and businesses to reassess their Instagram strategies and adapt to the changing landscape.

Adapting to the Update

To ensure your account maintains its optimal reach and engagement, it is essential to adapt to this Instagram update. Here are some strategies to consider:

1. Create High-Quality Content

Focus on creating high-quality, original content that resonates with your target audience. Invest time in understanding their interests, pain points, and aspirations. Craft visually appealing posts with captivating captions that encourage meaningful interactions.

2. Build Genuine Engagement

Develop genuine connections with your followers by actively engaging with their content. Respond to comments, participate in conversations, and show appreciation for their support. Authentic engagement not only helps build a loyal community but also signals to Instagram that your content is valuable.

3. Utilize Relevant Hashtags

Research and use relevant hashtags to increase your content's discoverability. Opt for specific keywords that align with your niche and target audience. Engage with posts under these hashtags to expand your reach and connect with potential followers.

4. Explore Video Content

Embrace the power of video content. Instagram's algorithm favors video posts, especially those with high engagement rates. Experiment with different video formats, such as reels or IGTV, to diversify your content and attract more viewers. Ensure your videos are well-edited, visually appealing, and deliver value to your audience.

5. Collaborate with Influencers

Consider collaborating with influencers within your niche. Partnering with influencers can expose your account to their established audience, driving potential followers and increasing your reach. Choose influencers whose values align with your brand to maintain authenticity.


While the recent Instagram update may pose challenges for certain accounts, it also presents an opportunity to refine your strategies and adapt to the ever-changing social media landscape. By consistently delivering high-quality content, fostering genuine engagement, and leveraging relevant features like hashtags and video content, you can maintain and even expand your reach on Instagram. Stay informed, stay creative, and watch your account thrive despite any algorithmic changes.