LinkedIn Data Reveals What Type of InMail Gets Best Results

Email Marketing
Jan 2, 2022

In today's digital age, where networking and professional connections are increasingly essential for career growth, LinkedIn has emerged as a powerful platform with over hundreds of millions of active users. Connecting with potential clients, employers, or colleagues has become easier thanks to LinkedIn's InMail messaging system.

Understanding the Power of InMail

InMail provides a direct line of communication between LinkedIn members, enabling professionals to send messages to individuals outside their network. However, not all InMail messages are created equal. LinkedIn data analysis reveals valuable insights into what type of InMails generate the best results.

The Art of Crafting Compelling InMail Messages

To stand out in a crowded digital space, your InMail messages must capture attention and engage your target audience effectively. Here are some key strategies:

1. Personalization is Key

Generic messages often fail to make a lasting impression. Personalize each InMail by addressing the recipient by name, mentioning shared connections or interests, and tailoring the content to their specific needs or challenges. Show that you have taken the time to research and understand their background.

2. Keep it Concise and Clear

In today's fast-paced world, attention spans are short. To ensure your InMail messages get read, keep them concise, clear, and to the point. Avoid using jargon or overly technical language that might confuse or alienate your recipient. Clearly articulate your value proposition and why the recipient should engage with you.

3. Provide Value and Relevance

Make sure your InMail messages offer something of value to the recipient. Whether it's sharing valuable insights, industry trends, or offering assistance with a particular challenge they might be facing, demonstrating your expertise and providing relevant information will increase the likelihood of a response.

4. Use a Polite and Professional Tone

Your tone matters. Maintain a polite and professional tone throughout your InMail. Be respectful, courteous, and avoid any aggressive or pushy language that might deter the recipient from engaging with you.

Overcoming Common InMail Pitfalls

Even with the best strategies in place, it's important to be aware of common pitfalls that may hinder the success of your InMail campaigns. Here are some key considerations:

1. Avoiding a Generic Approach

As mentioned earlier, generic messages rarely yield positive results. Avoid using canned or templated messages that lack personalization. Take the time to craft unique and tailored messages for each recipient.

2. Emphasize Quality over Quantity

Sending a high volume of InMails does not guarantee success. Instead, focus on sending fewer, well-crafted messages that are highly targeted and personalized. Quality always triumphs over quantity when it comes to effective InMailing.

3. Building Authentic Relationships

Remember, LinkedIn is a professional network. Building authentic relationships is crucial. Avoid a transactional approach and focus on creating meaningful connections. Engage in conversations, share insights, and offer support whenever possible.

4. Continuous Learning and Refinement

Success with InMail campaigns requires continuous learning and refinement. Pay attention to metrics, analyze response rates, and iterate your approach as needed. Experiment with different messaging styles, subject lines, and calls-to-action to identify what works best for your target audience.

InMail Best Practices in Action

With the aforementioned strategies and tips in mind, let's see how a well-crafted InMail can help you achieve better results:

Subject Line: Personalized and Intriguing

A subject line that catches the recipient's attention increases the likelihood of them opening your InMail. Use personalization elements, create curiosity, and make it clear why your message is worth their time.

Introduction: Creating an Instant Connection

Begin your InMail with a friendly and engaging introduction. Show appreciation for their work or achievements, highlight mutual connections, or align with common professional goals to create an instant connection.

Value Offer: Demonstrating Expertise and Relevance

Share a unique value proposition tailored to the recipient's needs. Demonstrate your expertise, offer solutions to their challenges or insights into industry trends. Make it clear how engaging with you can benefit their professional journey.

Call-to-Action: Clear and Action-Oriented

End your InMail with a strong call-to-action. Directly state what next steps you'd like the recipient to take. Whether it's scheduling a call, exploring a partnership, or simply requesting a reply, make your desired action clear and compelling.


LinkedIn InMail presents a valuable opportunity to connect with professionals in your industry. By leveraging the insights and best practices revealed through LinkedIn data analysis, you can significantly improve your InMail success rates. Craft personalized, compelling, and relevant messages that offer value and cultivate authentic relationships.

Remember, mastering the art of InMailing requires continuous learning, refinement, and experimentation. Stay updated with the latest trends in professional networking and adapt your approach as needed. Unlock the potential of LinkedIn InMail and propel your career or business to new heights.