Microsoft Bing Testing Secure & HTTPS Label On Search Result Snippets

SEO Tools
Dec 23, 2020

Welcome to Easybucks, your go-to source for the latest updates in Computers, Electronics, and Technology. In this article, we will provide you with comprehensive details about Microsoft Bing's ongoing test of secure and HTTPS label on search result snippets.

Understanding Microsoft Bing's Test

Microsoft Bing, a popular search engine known for its continuous advancements, has recently initiated a significant test related to search result snippets. The focus of this test is to determine the impact of displaying secure and HTTPS labels on the snippets shown in search results. This move aims to enhance user awareness of websites with secure connections and prioritize their visibility.

The Importance of Secure Connections

In the rapidly evolving digital landscape, the importance of secure connections cannot be overstated. Secure connections, indicated by HTTPS protocols, ensure that data transmitted between a user's browser and a website is encrypted and protected from potential threats. Such connections create a safer browsing environment for users, safeguarding them from potential breaches and unauthorized access to their personal or sensitive information.

Enhanced User Trust and Confidence

By displaying secure and HTTPS labels on search result snippets, Microsoft Bing aims to instill greater trust and confidence among its users. Websites with secure connections are more likely to establish credibility, as users are becoming increasingly cautious about sharing their information online. This test serves as a means to encourage websites to prioritize secure connections and motivate users to engage with websites that prioritize their security.

Implications for Website Owners and SEO

For website owners and SEO professionals, Microsoft Bing's test holds significant implications. Websites that have already implemented secure connections and HTTPS protocols will likely benefit from this test, as their snippets will stand out among search results, potentially attracting more clicks and organic traffic. This underscores the importance of adopting secure connections and staying up-to-date with evolving search engine algorithms.

Advantages of Secure Connections

Besides potential visibility improvements, secure connections offer several additional advantages. Websites with HTTPS protocols often experience enhanced website performance, improved conversion rates, and better user engagement. Moreover, they are more likely to comply with modern web standards and meet the expectations of users and search engines alike.

Steps to Implement Secure Connections

If your website is not currently utilizing secure connections, it is recommended to take necessary steps to implement HTTPS protocols. Start by obtaining an SSL certificate from a trusted certificate authority. Next, configure your web server to enable HTTPS redirects and ensure that all internal links and resources are updated to use the secure protocol.

  • Obtain an SSL certificate from a trusted certificate authority.
  • Configure your web server to enable HTTPS redirects.
  • Update all internal links and resources to use HTTPS.
  • Implement HTTP Strict Transport Security (HSTS) if possible.
  • Monitor and test your website to ensure a smooth transition to secure connections.


In conclusion, Microsoft Bing's ongoing test of secure and HTTPS label on search result snippets has important implications for website owners, SEO professionals, and users. By prioritizing secure connections, websites can enhance their visibility, establish credibility, and create a safer browsing experience for their visitors. Stay informed with Easybucks, your trusted source for all things related to Computers Electronics and Technology.