8 Proven Facebook Giveaway Ideas To Generate Maximum Engagement, Traffic, And Sales

Fb giveaways are a strong solution to enhance engagement in your Fb web page, drive visitors to your web site and generate gross sales.

However with so many manufacturers doing them, it may be robust to provide you with recent concepts that can resonate deeply along with your viewers.

That’s why we’ve collected a number of the greatest Fb giveaway examples from across the net, so you may get impressed and create campaigns that carry out nicely for you — irrespective of your business or area of interest.

Let’s dive proper into the case research.

One of the best Fb giveaway concepts

Be aware: A few of these giveaways used “tag a good friend” as an entry methodology. Nevertheless, it’s at the moment in opposition to Fb’s insurance policies to make use of this entry methodology in giveaways on their platform.

Mason Money – on-line kitchenware retailer producing loopy engagement numbers

Our first Fb giveaway concept comes from Mason Money, a family identify in relation to kitchenware. They run common Fb contests that get 1000’s of feedback, likes, and shares!

Mason Cash

Prize

A kitchen bundle together with a mixing bowl, baking tray, bench scraper, slotted spoon, spatula — valued at over £85.

Entry strategies

Like, share, remark, comply with, and tag a good friend. 

Contest interval

26 days.

Engagement

1.2K likes, 1.5K feedback, 1K shares. 

Learnings

Mason Money ran a well timed Christmas Fb giveaway beginning at the start of December. Their prize targeted on extra revolutionary kitchen provides, that are the proper reward for somebody seeking to up their cooking expertise. 

Being an e-commerce retailer, Mason Money used Fb “store this picture” function to present customers fast and easy accessibility to all of the merchandise listed within the Fb giveaway. Undoubtedly, they drove visitors to their retailer through the use of this function, along with their engagement. 

They’ve left the closed competitors on their web page to point out customers that their Fb giveaways are legit. As added credibility, Mason Money commented, congratulating and tagging the competitors’s winner. You too can see that customers have been fairly hyped concerning the prizes.

Mason Cash - Proof

Lastly, Mason Money is a UK firm and thus restricted entrants to these residing within the UK. This may be more durable to observe immediately on Fb as customers can enter from wherever on the earth. 

In the event that they have been to make use of a self-hosted giveaway app like SweepWidget, they might use the geotagging function to limit individuals to the UK via their IP handle, saving them a ton of time screening entries. 

Increase Your Backyard – life-style blogger creating ravings followers via month-to-month Fb contests

Our second Fb giveaway concept is from Increase Your Backyard; a gardening and life-style weblog run by Laura Kuziomko-Sproull. Laura does a few Facebook giveaways a month to have interaction and develop her viewers on social media and her web site.

Raise Your Garden Posts Facebook
Raise Your Garden Posts Facebook 2

Prize

6 piece kitchen towel set — valued at $50.

Contest interval

6 days.

Entry strategies

  • Like web page and share put up on FB timeline 
  • Observe the Turkish Towel Firm (the provider of the kitchen towels)
  • Join the Increase Your Backyard publication

Engagement

155 likes, 134 feedback, 128 shares.

Learnings

The very first thing that stands out about Laura’s Fb contest is her copywriting. She writes her Fb giveaway description with enthusiasm and doesn’t draw back from “promoting” the prizes. 

“Swoon over the thrilling 7 colour decisions! Fairly & sensible constructed from 100% Turkish Cotton. Machine wash. What set would you select when you win??”

She makes use of uncommon phrases, numbers, practicality, and finishes with a query.

Laura lists the worth of prizes within the description, which she makes use of in all of her campaigns so contest individuals can get an concept of the worth. 

This marketing campaign affords two winners, which will increase the chances of successful as a participant. Having a number of prizes and winners is a wonderful technique for engaging extra entires. 

Lastly, that is an instance of how one can companion with manufacturers to offer a prize in change for accessing your viewers. For Laura, there’s no price, and for the model, they get to achieve a brand new visitors supply. It’s a win-win. 

Annie Troe – Artist, driving engagement via video and ease

Our third Fb giveaway concept is from Annie Troe, an internationally famend licensed artist who operates out of Omaha, Nebraska. Annie leverages video to seize the curiosity of her Fb viewers and past.

Annie Troe - Artist

Prize

A signed 8″x10″ Authentic Fall portray.

Entry strategies

Go away a touch upon the put up.

Contest interval

3 days.

Engagement

102 feedback, 824 views, 25 likes.

Learnings

Annie printed a short 90 second Fb video to point out the prize. She’s simply holding the digital camera with one hand whereas she present’s the viewer the back and front of the portray with the opposite hand—nothing too fancy right here.

She explains that she makes use of random.org, a free random quantity generator, to pick a randomized winner.

The entry methodology is wildly easy in comparison with the opposite case research on this checklist. Annie has one motion, go away a remark. Nevertheless, individuals can go away as much as 10 separate feedback through the contest interval.

So she’s banking on the truth that extra feedback will enhance the put up’s natural attain. Having such a easy entry methodology reduces the friction for individuals to enter the competitors.

Annie clarifies that the giveaway is unique to Fb, which focuses her marketing campaign on the platform. She takes the chance to advertise different services within the giveaway description.

Lastly, Annie provides an inventory of hashtags on the backside of her description to achieve of us past her follower base.

The Sculpted Vegan – Promoting health packages via Fb competitions

World-renowned health icon Kim Constable based the Sculpted Vegan and is our fourth instance of a Fb giveaway concept. Her no-BS angle has impressed folks everywhere in the globe to reinvest of their well being and start a health journey. Kim can be a savvy marketer who makes use of high-ticket prizes to drive product gross sales on social media.

The Sculpted Vegan Butt Camp

Prize

Money – valued at $42k.

Entry strategies

Join a $97 8-week health program.

Contest interval

8 weeks.

Engagement

62 feedback, 71 likes + program gross sales.

Learnings

Whereas this isn’t a Fb giveaway designed to develop Kim’s Fb web page, it’s a contest that leverages Fb to drive buyer acquisition. That is an instance of utilizing social media to realize tangible enterprise outcomes.

Kim and her crew don’t muck round with prizes. The fortunate winner and runner-ups have an opportunity to win $20,000, $10,000, $5000, $3000, $1000, or $500 — making the entry charge look tiny.

What’s extra, they put up the winners on Fb, together with their physique transformation images creating immense social proof for the subsequent competitors.

The Sculpted Vegan Posts Facebook

The 8-week butt camp problem has turn into an iconic Fb giveaway competitors within the health area because it guarantees two of the strongest human wishes, a great-looking physique and cash within the financial institution. Simply take a look at the opening copy for the competition:

Begin your 2022 off the suitable approach—with a juicy butt, slimmer waist, and extra money within the financial institution.

(Who may say no to that?)

Sufficient mentioned.

Century Prowud – Creating Fb followers via branded hashtag competitions

Century was based in 1986 with a imaginative and prescient of offering revolutionary options for the wooden and wood-related industries. They create theme-based Fb competitions that push their model and tradition ahead.

Century Prowud

Prize

5 reward vouchers for the Century Prowud retailer.

Entry strategies

  • Share footage, movies, and textual content messages to finish the sentence – #MyDiwaliMadeOf_____
  • Tag Century Prowud on Fb

Contest interval

7 days.

Engagement

96 feedback, 146 likes, 44shares, 324 views

Learnings

For context, Diwali is a competition celebrated by Hindus worldwide. It’s a time of yr when folks come collectively to rejoice, eat good meals, and light-weight fireworks.

Century Prowud has executed a incredible job of making a theme round Diwali, particularly via the hashtag #MyDiwaliMadeOf.

Naturally, followers need to share media and messages about how their households rejoice Diwali, so this competitors has a way of group and togetherness. By following the hashtag, you possibly can take part in celebrating with folks worldwide.

Diwali submission

Century Prowud shares their Fb contests via brief movies like different examples on this checklist. It’s a 10-second video utilizing nonetheless photos and graphics. You don’t must get on digital camera to speak your Fb giveaway.

Two posts are created to advertise the Fb giveaway, an “announcement put up” and a “final likelihood to enter” put up. 70% of their engagement got here within the second put up, displaying us that the closing date created urgency, thus extra submissions.

Right here’s an instance of the “competitors has ended” put up.

Diwali competition closed

All of the media, graphics, and copywriting move synergetically, making a cohesive expertise for contest individuals.

Owlkids – a shift from enjoyable Fb giveaway concepts to immersive self-hosted competitions

Owlkids is devoted to encouraging a life-long love of studying. They publish books and magazines for teenagers of all ages. Fb giveaway campaigns are a staple of their advertising finances — which has curiously developed through the years. Let’s begin with Owlkids’ standard Fb giveaways.

Owlkids Facebook giveaway idea

Prize

Kids’s ebook and beanie.

Entry strategies

Like, share, and tag a good friend.

Contest interval

24 hours.

Engagement

143 feedback, 111 shares, 144 likes.

Learnings

The instance above is a reasonably easy Fb contest. Nonetheless, it pulled glorious engagement numbers, displaying that Owlkids know what prizes resonate with their viewers.

Nevertheless, while you comply with the path of Fb giveaways on the Owlkids Fb web page, you’ll discover in 2020, they stopped specializing in rising their Fb web page and began operating contests on their web site.

Owlkids Facebook

As Fb prefers to maintain customers on its platform, it’s not stunning that this exterior hyperlink isn’t getting any likes, shares, or feedback.

However while you click on via to the self-hosted giveaway, you’ll see that individuals want to finish a reasonably complete kind to enter the competition. There’s additionally the choice to submit the design digitally or mail a bodily copy to Owlkids.

Owlkids Chickadees Hockey Mascot Contest Owlkids

Owlkids’ new method to Fb giveaways has doubtless resulted in fewer submissions. Nonetheless, we are able to additionally assume that the standard of their leads has drastically improved as they’ve extra knowledge about prospects and an e mail handle to speak immediately.

For those who’re considering skilled self-hosting your giveaways, you should use a instrument like SweepWidget to design and publish high-converting touchdown pages with multi-platform entry strategies built-in. 

SweepWidget additionally has a WordPress plugin when you want to handle it out of your dashboard with out constructing end-to-end giveaway pages from scratch.

Normando The Magician – magical Fb contest concepts

Normando Macalinao is a Filipino magician generally known as “Normando the Magician.” He additionally makes use of his magic to yield unimaginable giveaway outcomes on his Fb web page.

Magician Giveaway

Prize

Money — valued at Php 2,000 (approx $40 USD).

Entry strategies

Like, comply with, share, and tag mates.

Contest interval

7 days.

Engagement

29k feedback, 2.3k likes, 2k shares.

Learnings

The primary purpose for top engagement numbers is that Normando gamifies one in every of his entry strategies. Customers want to say/tag a good friend within the feedback, and 1 point out = 1 remark. There’s no cap on what number of feedback a person could make on the put up encouraging viral repeat entries. 

This particular instance is 1 of three giveaways Normando ran on his web page in 30 days. The contests obtained tens of 1000’s of Fb feedback and 1000’s of likes and shares.

Being an expert performer, Normando often publicizes the winners on a Fb reside occasion the place he additionally spends time hanging out along with his viewers and doing magic tips. 

Normando The Magician Facebook

Giveaway competitions and reside occasions have become a routine that his followers look ahead to seeing.

Skyscraper Options – Trivia giveaways with loopy good outcomes

Skyscraper Options is an Indian company that gives a variety of companies, together with designing, growth, digital advertising, and social and political marketing campaign administration. They’ve additionally mastered trivia giveaways to have interaction their followers and enhance natural attain for his or her enterprise.

Skyscraper solutions giveaway

Prize

Reward vouchers – worth unknown.

Entry strategies

  • Reply the query within the feedback.
  • Share the put up in your wall.

Contest interval

6 days.

Engagement

1.7k likes 713 feedback, 186 shares.

Learnings

Skyscraper Options ran a one-answer trivia query day by day for six days. All the posts obtained 1000’s of likes and lots of of feedback and shares.

In addition they did a superb job of cross-promoting the opposite questions within the competitors to create buzz and momentum. For instance, after posting query 3, they point out that the subsequent query might be posted tomorrow at 12 pm.

In contrast to the earlier instance with Normando, The Magician, Skyscraper Options limits every submission to at least one per individual per put up.

Skyscraper Solutions Facebook

As for the quiz itself, it’s a easy multiple-choice format which makes the competitors approachable for people to affix in and have some enjoyable.

The winner announcement is on a YouTube reside video.

Key takeaways from the perfect Fb giveaway concepts

If we have been to zoom out and see commonalities throughout these campaigns, right here’s what it is advisable to think about in your subsequent Fb giveaway concept:

  • Make your prize extremely related to the wishes of your viewers. Relevance is extra necessary than price. However when you’re caught, money all the time works.
  • Create themed campaigns throughout common holidays or customs.
  • Use a random winner generator instrument like random.org or SweepWidget.
  • Experiment with gamifying a few of your entry strategies by eradicating the cap on the variety of submissions.
  • Use Fb video to share your giveaway and announce winners.
  • Don’t be afraid to make use of Fb to drive visitors to an entry-level product, a weblog put up or a self-hosted giveaway touchdown web page.
  • Hold your contest interval brief. Many of the campaigns on this checklist run for 7 days or much less.
  • Run a number of day by day giveaway quizzes to construct pleasure round your contest.
  • Provide a number of prizes to extend the chances of successful.
  • And don’t neglect to share a reminder put up close to the cut-off time in your giveaway. You’re doubtless lacking out on a bunch of last-minute entries!

Hopefully, after seeing these real-world examples, you’re feeling excited and assured about nailing your subsequent Fb giveaway concepts to develop your visitors, engagement, and gross sales.

Lastly, when you want extra Fb giveaway concepts, you’ll want to take a look at our roundup of Instagram giveaway concepts. 


Disclosure: This put up incorporates affiliate hyperlinks. This implies we could make a small fee when you make a purchase order.

Proven Facebook Giveaway Ideas

Posted on

Leave a Reply

Your email address will not be published.