Google tests new SERP feature that gives searchers Perspectives

Google has confirmed with Search Engine Land that it’s testing a brand new search characteristic named Views.

Google defined this characteristic is an experiment to assist searchers in new methods to search out useful info that they’re looking for. Nonetheless, Google declined to reply extra particular questions on the way to set off this, when this would possibly present and the way publishers can have their content material present on this new search field.

What are search Views? Principally, Views look like a number of quick featured snippets that give searchers a wider and extra numerous set of solutions for his or her question. Once more, Google wouldn’t give us any official definition, Google would solely say that is an experiment and Google does a number of experiments.

What it appears like. Here’s a screenshot I used to be capable of replicate myself:

It appears like two separate characteristic snippets in a single, known as multifaceted featured snippets, which we all know Google does.

Brodie Clark posted one other instance over here and Brian Freiesleben additionally noted these checks with out the Views label on the high.

Different checks. We’ve seen Google take a look at these different featured snippet variations, equivalent to from the net and numerous card-based featured snippets. So Google is clearly stepping up testing new person interfaces and experiences for the featured snippet part of the search outcomes.

Why we care. With regards to featured snippets, it’s a spot most SEOs would like to be positioned in. On the similar time, some complain the click-through charge shouldn’t be optimum on all queries when being featured in that place. Would sharing the featured snippet spot with this new Views interface change lead to extra clicks or much less? That is one thing to control to see if Google does roll this out extra broadly and the way searchers’ views change round such a characteristic.


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About The Writer

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry might be adopted on Twitter here.

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