05 Aug 2022 Monitoring Google Advertisements conversions (nicely) with GA4 (Infographic)
Since in July 2023 all of us must abandon Common Analytics, for a while now on my most necessary accounts I’ve been utilizing Google Analytics 4 in parallel to have a minimal of historical past subsequent yr and to do some assessments on conversion knowledge.
Up to now I’ve at all times most popular to trace conversions through UA and import them into GAds, as a result of this allowed me to simplify account administration, with out shedding too many conversions alongside the best way.
After a couple of months of testing I can now say that monitoring through Google Analytics 4 is extra correct than that in UA, particularly if Google Indicators is enabled (Administration > Properties > Knowledge setup > Knowledge assortment ), even when latency occasions are longer (with UA we have been nearly at actual time, whereas in GA4 it nonetheless takes 24/48h for the conversion knowledge to look within the reviews).
One other necessary level to test within the coming months might be to grasp if importing targets from GA4+Indicators will suggest a lack of knowledge in comparison with GAds enhanced conversions, given the totally different attribution fashions of the 2 platforms. For that reason, in accounts with few conversions the place is crucial to not unfastened any of them, I like to recommend to hint the principle targets inside GAds (with enhanced conversions, if potential) and use GA4 just for the secondary ones and to confirm/affirm knowledge collected.
Regardless, I believed it will be useful to replace the infographic made on the time for UA to make clear what needs to be tracked in GA4 to import it into GAds and the best way to do it successfully, additionally because of Google Tag Supervisor (which regularly simplifies operations lots).
Right here the hyperlink to obtain infographic in PDF format. Take pleasure in :-).
The subsequent necessary step would be the transition to server-side monitoring , for which there’s nonetheless a while, particularly after the announcement of the top of cookies period in Chrome postponed to the second half of 2024 (as a substitute of 2023). Anyway, even right now monitoring of Apple gadgets (and never solely) has grow to be extra inaccurate and subsequently, having to get your arms on it inside a yr, it will be helpful to consider it immediately.
What about you? How do you handle your conversion monitoring? Have you ever already checked variations between server-side, GA4+indicators, GAds superior conversions and UA?
I’d love when you submit your reply about this in feedback 🙂