38 Podcast Stats That Advertisers Need to Know in 2022

When you’re desirous about pursuing a podcast promoting technique to attach with millennial or Gen Z clients however aren’t certain if the correct alternatives exist to your firm, take a look at this record of podcast promoting stats.

➝ Free Guide: How to Start a Podcast

With these ways, you may establish podcasters with a price-point and viewers goal that is smart to your model. Then, you may work with them and leverage their experience by sponsoring the content material they’ve made. Alternatively, you may additionally create a local advert that aligns with their dialogue matters.

We’ll cowl podcasting’s largest advertising and marketing alternatives, the place podcasting is headed, and the demographics who tune in probably the most.

Desk of Contents:

Podcasts and Advertising

Podcast Demographics

Podcast Growth

Podcast Listener Behaviors

Podcasts and Promoting

Podcast Stats: 82% of marketers plan to continue investing in audio content

Podcast Stats: podcast revenue growth

Podcast Progress

Podcast Demographics

Podcast Listener Behaviors

People listen to all or most of podcast episodes

Source

  • Podcast listeners usually tend to personal a sensible speaker. (Buzzsprout)
  • Podcasts are the primary audio supply by time of consumption amongst podcast listeners. (Edison Research)
  • 50% of podcast Tremendous Listeners agree that podcast adverts are the easiest way to achieve them. (Edison Research)
  • Millennials and Gen Z are 5% extra prone to take heed to podcasts for skilled causes than older generations. (EX-IQ)
  • Roughly 50% of customer support reps have listened to a podcast at work. (EX-IQ)
  • Whereas 39.2% of people that take heed to podcasts at the very least month-to-month hear through Apple Podcasts, 26.4% use Spotify. (Buzzsprout)
  • Greater than half of millennials take heed to instructional podcasts. (EX-IQ)
  • 62% of podcast listeners say they’d be extra prone to share podcasts with pals in the event that they had been in a position to share one quick phase or spotlight of it, moderately than a complete episode. (EX-IQ)
  • In 2021, dynamic advert insertion accounted for 84% of podcast promoting income. 40% of podcast adverts had been host-read. (IAB Podcast Ad Revenue Report)
  • The quantity of branded content material in podcasts elevated by almost 82% between 2020 and 2021. (Chartable)

Podcast Stats: number of branded podcasts by year

Contemplating podcast promoting?

As you’ve got seen from the stats above, podcasting is rising in reputation — particularly amongst youthful generations. And whereas it’s typically thought of a type of “leisure,” podcast content material will be extremely versatile.

For instance, though millennials or Gen Z take heed to podcasts that function interviews with large celebrities, they will additionally hear intently to smaller reveals that educate them about new traits or information that impacts their life or profession.

As a result of there are such a lot of podcasts, and so many listeners with shopping for potential, you may wish to take into account podcast sponsorships in your future promoting plan.

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