Content API for Shopping and Google Ads API updated for country targeting

Updates to the nation focusing on for buying merchandise, with the introduction of the feedLabel subject, have begun.

Latest updates to the API. Final month we introduced that Google was eradicating the nation focusing on necessities have been being eliminated and changed with a brand new feedLabel subject. Right this moment Google introduced updates to these adjustments together with:

For Google Adverts

  • Any Google Adverts account can set the feed_label subject in ShoppingSetting for Procuring and Efficiency Max campaigns. You possibly can set feed_label within the Google Adverts UI and the Google Adverts API.

For Service provider heart

  • As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Service provider Heart UI. When this characteristic is enabled within the UI, retailers will have the ability to create a brand new feed with feed label set to any legitimate string. 

Within the Content material API:

  • Merchandise which have solely feedLabel, and never targetCountry, in the event that they have been added within the Service provider Heart UI.
  • Merchandise with feed labels that aren’t two-letter nation codes.

API conduct abstract. Moreover, the next is a clarification from Google concerning the present API conduct for feedLabel:

  • Insertion: You possibly can solely name Products.insert on merchandise with an identical feedLabel and targetCountry. At present, Merchandise.insert would possibly return an error for those who don’t present an identical targetCountry. This conduct hasn’t modified for those who proceed to make use of solely targetCountry.
  • Focusing on: When you set feedLabel to a legitimate 2-letter CLDR territory code, you will need to nonetheless set the shipping attribute of the products useful resource to the identical nation to be able to goal that nation. For instance, for those who set a brand new feedLabel to “US”, you will need to additionally set the nation subject within the shipping attribute to “US”. When you don’t set each fields, the product won’t be eligible to serve in that nation. You possibly can configure focusing on for a complete feed within the Service provider Heart UI.
  • Get/Listing: Once you use Products.list or Products.get, you would possibly see merchandise that solely have feedLabel (and never targetCountry) set in the event that they have been added within the Service provider Heart UI.
  • Product IDs: As soon as a feedLabel is about for a product it turns into a part of the product Id. This implies you possibly can’t modify the feedLabel for that product (that is much like how language works). When you want to change the feedLabel you have to to create a brand new product with a distinct product Id.

Coming subsequent. Google says that after the rollout of feed labels is full, they are going to settle for Merchandise.insert calls with feedLabel set to any string. targetCountry will likely be non-compulsory.

For datafeeds, the datafeeds useful resource will likely be up to date to incorporate feedLabel within the Content material API for Procuring.

Dig deeper. You possibly can learn the complete announcement from Google here.

Why we care. When you’re a developer and also you’re utilizing APIs for content material or buying campaigns, you’ll not need to set a goal nation, however as a substitute use the feedLabel as a replacement. You possibly can opt-in or out of those options,


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About The Writer

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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