IAB, MRC Release First New Standards For In-Game Ad Measurement Since 2009

Apr 12, 2021
Digital Marketing

As technology continues to advance, so does the need for industry standards and measurements. In the ever-evolving world of digital advertising, it's crucial to keep up with the latest advancements and ensure accurate and transparent ad measurement. The Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) recognize the significance of in-game advertising and have recently announced the release of new standards for in-game ad measurement, marking the first update since 2009.

The Importance of MRC Viewability Standards

Viewability has always been a vital aspect of digital advertising. It refers to whether an ad is actually seen by users or if it remains hidden below the fold or out of view due to various factors. The MRC sets industry standards for viewability, working towards providing advertisers with reliable metrics to optimize their campaigns effectively. With the rapid growth of in-game advertising, it becomes crucial to establish viewability standards specific to this medium.

Recognizing this need, the IAB and MRC have come together to produce the first-ever updated standards for in-game ad measurement. These guidelines aim to ensure accuracy, transparency, and uniformity across different games, platforms, and devices. By adhering to these standards, industry professionals can gain insights into ad performance and deliver optimal results for both advertisers and users.

IAB Ad Lab Advancements

The IAB is renowned for its consistent efforts to improve digital advertising practices and enhance industry standards. Its Ad Lab division focuses on research and development to enable innovation and provide actionable insights to its members and the advertising community at large. With the release of these new in-game ad measurement standards, the IAB Ad Lab continues to push boundaries and foster progress.

The advancements brought about by the IAB Ad Lab will benefit advertisers, game developers, and users alike. By standardizing measurement methods, the IAB promotes a level playing field, allowing providers to accurately track and report ad impressions, viewability, and related metrics. Additionally, these updates enable advertisers to better evaluate and optimize their campaigns, resulting in improved return on investment (ROI).

Implications for the Industry

The release of the updated in-game ad measurement standards by the IAB and MRC brings significant implications for the industry. Advertisers can now rely on consistent and comparable metrics when planning and executing their in-game advertising campaigns. The availability of accurate data allows for optimization and fine-tuning to maximize campaign effectiveness.

Game developers also benefit from these standards, as they gain insights into how their ad placements are performing and can fine-tune their monetization strategies accordingly. By understanding which ad formats and placements generate the most engagement and revenue, developers can create a more engaging and rewarding gaming experience for users.

For users, these standards contribute to transparency, ensuring that ads are delivered responsibly and do not disrupt the immersive gaming experience. When ads are relevant and seamlessly integrated, users are more likely to engage with them, leading to more effective campaigns and a positive overall user experience.

Staying Informed and Ahead

As the digital advertising landscape continues to evolve, staying informed about the latest industry standards and advancements is key to staying ahead of the competition. By keeping up with the IAB and MRC's initiatives, such as the release of updated in-game ad measurement standards, you can leverage this knowledge to optimize your advertising strategies and achieve better results.

So, whether you're an advertiser, a game developer, or simply an enthusiast in the Computers Electronics and Technology category, understanding the latest MRC viewability standards and IAB Ad Lab updates empowers you to make informed decisions and propel your business forward.

Tanya Veverka
IAB and MRC's joint efforts in updating ad measurement standards display the commitment to excellence in in-game advertising evaluation.
Nov 10, 2023
Hunter Leaman
Interesting to see industry standards for in-game ad measurement evolving after so long! 👏🎮
Nov 8, 2023
Finlay Craig
The commitment to refining ad measurement standards highlights the industry's proactive stance in addressing the evolving needs of in-game advertising.
Nov 5, 2023
Italienische Agentur für Außenhandel
IAB and MRC's collaboration signifies a dedicated approach to ensuring rigorous and reliable ad measurement standards.
Nov 5, 2023
Linda Romano
Updated ad measurement standards are critical in creating better alignment between advertisers and gaming platforms.
Oct 31, 2023
Stephen Buckman
Adapting to the latest ad measurement standards is necessary for effective and reliable in-game advertising performance evaluation.
Oct 1, 2023
Michael Palmieri
IAB and MRC's dedication to enhancing ad measurement standards is pivotal in driving advertising effectiveness and accountability in gaming.
Sep 29, 2023
Pierre Peseux
Ensuring consistent and accurate ad measurement is fundamental to the effectiveness of in-game advertising strategies.
Sep 27, 2023
Shekib Ghafary
Ensuring accuracy and transparency in ad measurement standards is essential for building trust and credibility in the gaming advertising ecosystem.
Sep 26, 2023
Amod Khale
IAB and MRC's joint efforts to update ad measurement standards demonstrate a proactive response to the industry's changing needs.
Sep 17, 2023
Sudhir Nair
The updated ad measurement standards will likely lead to more robust and insightful data for in-game advertising analysis.
Sep 11, 2023
Curtis Griffin
Reliable ad measurement standards are central to establishing a credible and effective framework for in-game advertising evaluation.
Sep 7, 2023
Thomas Annunziata
Kudos to IAB and MRC for taking the initiative to update ad measurement standards in the gaming industry.
Aug 25, 2023
Linda Koep
The commitment to enhancing ad measurement standards reflects a proactive approach to addressing the evolving needs of in-game advertising.
Aug 18, 2023
Rochelle Noone
Excited to see the positive impact that the updated in-game ad measurement standards will have on the industry.
Aug 18, 2023
Pierre Noizat
Continuous updates to ad measurement standards are necessary for staying ahead of the curve in evaluating in-game advertising performance.
Aug 4, 2023
Brian Kennedy
Updated ad measurement standards will enable advertisers to gain deeper insights into the effectiveness of their in-game advertising initiatives.
Jul 28, 2023
Nancy Swanson
It's encouraging to see the industry's dedication to continually refining ad measurement standards for in-game advertising effectiveness.
Jul 23, 2023
LEVY BENJAMIN
Standardized ad measurement practices are necessary to ensure consistent and reliable assessment of in-game advertising performance.
Jul 22, 2023
Tom Young
It's essential for the industry to adapt to new ad measurement standards to accommodate the evolving nature of digital advertising.
Jun 28, 2023
James Kohlberg
I'm looking forward to seeing how these new standards will impact the in-game advertising industry.
Jun 24, 2023
Anita John
Enhanced ad measurement standards will contribute to more comprehensive and accurate assessments of in-game advertising performance.
Jun 21, 2023
Martin Short
Kudos to IAB and MRC for recognizing the need for updated standards in in-game ad measurement! 🎮
Jun 20, 2023
Dana Guinyard
The evolution of ad measurement standards reflects a forward-thinking approach to effectively evaluating in-game advertising performance.
Jun 9, 2023
Irene Wolinski
Keeping pace with new ad measurement standards is essential for maintaining accuracy and relevance in the assessment of in-game advertising.
Jun 6, 2023
Michael Richardson
The commitment to refining ad measurement standards reflects a proactive approach to ensuring robust and reliable in-game advertising evaluation.
Jun 1, 2023
Tom Frencel
Improved ad measurement will provide advertisers with the necessary data to optimize the impact of their in-game advertising campaigns.
May 8, 2023
Larry Abrams
The updated standards exemplify the industry's commitment to fostering a transparent and credible environment for in-game advertising.
Apr 30, 2023
Treximaru
The industry's focus on updating ad measurement standards reflects a proactive stance in response to technological advancements.
Apr 14, 2023
William Severance
Accurate ad measurement is essential for advertisers to make informed decisions and allocate their budgets effectively.
Apr 9, 2023
Oscar Garcia
Regular updates to ad measurement standards are crucial for maintaining accuracy and reliability in the evaluation of in-game advertising.
Apr 4, 2023
Russ Rowan
Transparent and reliable ad measurement is key to building trust between advertisers and game publishers.
Apr 4, 2023
Olivier Roussat
Up-to-date ad measurement standards will promote accuracy and fairness in assessing the effectiveness of in-game advertising.
Apr 2, 2023
Annelies Beaty
Transparent and standardized ad measurement is essential to providing advertisers with a clear understanding of in-game ad performance.
Mar 26, 2023
Jonathan Greenert
I'm interested to learn more about the specific changes and updates in the new standards for in-game ad measurement.
Mar 22, 2023
Javaid Gill
Establishing new ad measurement standards underscores the commitment to advancing transparency and accuracy in in-game advertising evaluation.
Mar 15, 2023
Russ Cusick
Accurate and transparent ad measurement empowers advertisers to make data-driven decisions for their in-game advertising strategies.
Mar 8, 2023
Romain Cambien
Transparent and standardized ad measurement is critical for providing advertisers with a clear view of in-game ad performance.
Feb 20, 2023
,
It's great to see these new standards being released to keep up with the advancements in digital advertising.
Feb 18, 2023
Daniel West
Looking forward to the positive implications that the updated standards will bring to in-game ad measurement and performance evaluation.
Feb 16, 2023
Marco Romero
IAB and MRC's efforts in updating ad measurement standards reflect the dynamic nature of the digital advertising landscape.
Feb 9, 2023
Michelle Dini
Achieving rigorous and reliable ad measurement is pivotal in maximizing the impact and efficiency of in-game advertising strategies.
Feb 2, 2023
R Boussios
The digital advertising world constantly changes, so it's crucial to have updated standards for accurate ad measurement.
Jan 17, 2023
Vipin Majhi
The new standards will likely lead to more robust and verifiable data for analyzing in-game advertising impact.
Jan 11, 2023
James Perdue
Consistent and comprehensive ad measurement standards are instrumental in driving trust and reliability in the gaming advertising landscape.
Jan 8, 2023
Daniel Leoni
I'm glad to see the focus on accuracy and transparency in ad measurement. These new standards are much needed.
Jan 6, 2023
Declan Gormley
Updated ad measurement standards will contribute to a clearer understanding of the impact of in-game advertising on consumer behavior.
Jan 4, 2023
Andrew Stenberg
Raising the bar for ad measurement standards will contribute to a more accurate and reliable assessment of in-game advertising performance.
Dec 25, 2022
Libby Abdo
As technology advances, it's crucial to have standards that keep up with the changes. Excited to see how these new standards will impact the industry.
Dec 21, 2022
Mitch Sherwood
Improving ad measurement standards is an essential step in optimizing the effectiveness of in-game advertising campaigns.
Dec 19, 2022
Wes Bonnheim
The new standards will set a higher benchmark for assessing the effectiveness and ROI of in-game advertising campaigns.
Dec 8, 2022
Tony Gudger
Accurate ad measurement is pivotal in leveraging data to optimize in-game advertising strategies and maximize campaign effectiveness.
Dec 1, 2022
David Rosendahl
The new standards can lead to more informed and strategic decision-making in the planning and execution of in-game advertising campaigns.
Nov 26, 2022
Denise Marquez
The introduction of new standards demonstrates the commitment to raising the bar for in-game ad measurement and transparency.
Nov 21, 2022
Michelle Dissel
Measuring the effectiveness of in-game advertising accurately is crucial for driving strategic decision-making for advertisers.
Nov 20, 2022
Rennie Davis
IAB and MRC's joint efforts to update ad measurement standards signify a commitment to elevating industry standards for in-game advertising.
Oct 4, 2022
Steven Mullen
The updated ad measurement standards are a positive step towards adapting to the ever-changing landscape of in-game advertising.
Sep 29, 2022
Liz Zurawski
Adopting new ad measurement standards is crucial in ensuring the effectiveness and credibility of in-game advertising strategies.
Sep 28, 2022
Evaldas Evaldas
Regular updates to ad measurement practices demonstrate a commitment to driving accuracy and reliability in in-game advertising evaluation.
Sep 18, 2022
Jay Bloom
In-game ad measurement standards needed a refresh, and these new standards are a step in the right direction.
Sep 4, 2022
Leslie Lewis
It's necessary to keep pace with updated ad measurement standards to accurately evaluate the impact of in-game advertising strategies.
Sep 2, 2022
Joanna Wiles
Consistent updates to ad measurement standards are essential for maintaining the accuracy and relevancy of in-game advertising assessment.
Aug 20, 2022
William Hegan
Solid and reliable ad measurement standards are essential in establishing a level playing field for advertisers and game developers.
Jul 27, 2022
Jordan Sheff
Adapting to new standards is necessary to keep pace with the evolving technology and consumer behaviors in gaming.
Jul 24, 2022
Jennifer Abernethy
It's crucial for the industry to adapt to the latest advancements in technology and measurement standards.
Jul 23, 2022
Gina Boiko
The commitment to refining ad measurement standards underscores the dedication to providing accurate and reliable assessments of in-game advertising.
Jun 30, 2022
David Brown
Transparency in ad measurement standards fosters trust and confidence among advertisers and game publishers.
Jun 27, 2022
Laura Wright
IAB and MRC's collaboration is a positive step towards establishing unified and credible ad measurement standards.
Jun 23, 2022
Charlie Smith
The constantly evolving digital landscape calls for regular updates and improvements in ad measurement to align with industry developments.
Jun 20, 2022
Add Email
Finally, updated standards are much needed to keep up with the fast-paced world of in-game ad measurement.
Jun 18, 2022
Joe Perrone
It's important for advertisers to have confidence in the accuracy of in-game ad measurement to optimize their campaigns.
Jun 14, 2022
Barbara Bayne
Kudos to IAB and MRC for recognizing the significance of up-to-date ad measurement standards in the digital advertising landscape.
Jun 7, 2022
Chuck Condon
IAB and MRC's collaborative approach to updating ad measurement standards reflects a shared commitment to industry excellence.
May 19, 2022
Efrain Maldonado
Enhancing ad measurement standards will contribute to a more efficient and effective ecosystem for in-game advertising.
May 19, 2022
Joe Prozinski
The new standards will definitely bring more trust and reliability to in-game ad measurement.
Apr 26, 2022
Leis Magnusson
It's encouraging to see the industry's proactive approach to enhancing the standards for in-game ad measurement.
Apr 7, 2022
Eyal Krauzer
Ensuring precise and consistent ad measurement standards is pivotal in maximizing the effectiveness of in-game advertising initiatives.
Mar 30, 2022
Walter Cooper
I appreciate the effort to maintain accurate and transparent ad measurement. Looking forward to seeing the impact of these new standards.
Mar 21, 2022
Julia Nuguid
This update in ad measurement standards will likely have a positive impact on the effectiveness of in-game advertising strategies.
Mar 10, 2022
Ramprabhu Narasimman
The industry's response to the need for updated ad measurement standards is a positive step towards ensuring credibility and accuracy.
Mar 5, 2022
Lori Moller
Consistent and precise ad measurement practices are vital for making informed decisions and optimizing in-game advertising efforts.
Mar 3, 2022
Gabriel Kaulu
The adoption of new ad measurement standards is imperative in ensuring the accountability and effectiveness of in-game advertising strategies.
Feb 13, 2022
Melvin Isley
The industry definitely needed updated standards for in-game ad measurement. Good job, IAB and MRC! 👍
Jan 27, 2022
Moiz Ahmed
Accurate in-game ad measurement plays a critical role in evaluating the true impact of advertising within gaming environments.
Jan 27, 2022
Gene Davis
Transparent and accountable ad measurement practices are integral to building trust and credibility in in-game advertising.
Jan 17, 2022
Cynthia Sanchez
The evolution of digital advertising calls for constant updates and improvements in ad measurement standards.
Jan 15, 2022
Frederick Gifford
This is a positive step forward in ensuring accurate and transparent ad measurement in the ever-evolving digital advertising world.
Jan 14, 2022
Gary Wedderburn
The implementation of updated ad measurement standards signifies a dedication to ensuring accurate and transparent in-game advertising evaluation.
Jan 10, 2022
Hao-en
Enhanced ad measurement standards will help mitigate the challenges and discrepancies in in-game ad performance tracking.
Dec 26, 2021
Doug Hedges
Transparent and accurate ad measurement is essential for both advertisers and game publishers to evaluate the impact of in-game advertising.
Dec 22, 2021
Krystal Pelaez
Enhancing ad measurement standards will contribute to better insights and decision-making in in-game advertising strategies.
Dec 6, 2021
Michael Luu
Updated ad measurement standards will enable advertisers to make more informed decisions in optimizing their in-game advertising strategies.
Dec 4, 2021
Louis Parke
With the rapid advancements in technology, it's important to have up-to-date standards for ad measurement. Good move by IAB and MRC.
Nov 13, 2021
Primus John
Reliable ad measurement is the foundation for optimizing the impact and performance of in-game advertising investments.
Nov 7, 2021
Thandiwe Maseko
Enhanced ad measurement practices will help raise the bar for in-game advertising performance evaluation and optimization.
Nov 6, 2021
Paula Frnka
Implementing new ad measurement standards indicates an industry-wide commitment to advancing ad effectiveness and accountability.
Oct 26, 2021
Jared Cravener
Updated ad measurement standards will enhance the ability to accurately assess the impact and reach of in-game advertising campaigns.
Oct 10, 2021
Lin Wang
IAB and MRC's collaborative efforts in updating ad measurement standards demonstrate the shared commitment to industry advancement.
Oct 7, 2021
Veronica Rueda
Reliable ad measurement standards are paramount in establishing a trustworthy and effective environment for in-game advertising evaluation.
Sep 29, 2021
Ricardo Vallejo
Transparent and standardized ad measurement is crucial for advertisers to assess the true performance of their in-game advertising investments.
Sep 13, 2021
Rochelle Eala
Transparency in ad measurement is key to building trust and credibility in the digital advertising industry.
Sep 10, 2021
Jay Healy
The release of new standards is a step in the right direction to address the evolving landscape of digital advertising.
Sep 6, 2021
Khalid
It's great to see that the IAB and MRC are working together to ensure transparency and accuracy in ad measurement.
Sep 6, 2021
Sharon Spurgen
Improved ad measurement standards will lead to more accurate and insightful data for in-game advertising analysis and decision-making.
Sep 2, 2021
Jacob
The commitment to evolving ad measurement standards reflects the dedication to driving effectiveness and accountability in in-game advertising.
Aug 30, 2021
Lewis Cheeks
IAB and MRC's collaborative approach to setting new ad measurement standards underscores a dedication to industry advancement.
Aug 15, 2021
Rohan Fleetwood
The industry's focus on updating ad measurement standards demonstrates a progressive approach to addressing the changing landscape of in-game advertising.
Aug 8, 2021
Edward Ung
IAB and MRC's coordinated effort in updating ad measurement standards speaks to the commitment to industry advancement and accountability.
Aug 1, 2021
Lee Cornman
It's important for the industry to stay on top of ad measurement standards to ensure credibility and accuracy in reporting ad performance.
Jul 31, 2021
Christian Thomsen
IAB and MRC's collaboration on new standards shows the commitment to ensuring high-quality ad measurement.
Jul 16, 2021
Yun Yim
Amidst the advancements in technology, it's imperative to continuously refine ad measurement standards to meet new industry requirements.
Jul 13, 2021
Brad Stephenson
The commitment to refining ad measurement standards signals a dedication to ensuring accuracy and effectiveness in in-game advertising.
Jul 10, 2021
Aaron McCoy
Establishing new measurement standards reflects the commitment to evolving and improving ad measurement practices in the gaming industry.
Jul 5, 2021
Priyanka Mahankali
The new standards will likely lead to more comprehensive and reliable data for evaluating the impact of in-game advertising.
Jun 27, 2021
Mike Roush
The alignment of ad measurement standards with industry advancements is crucial for staying relevant and reliable in in-game advertising.
Jun 9, 2021
Nick Degenaro
The evolution of technology necessitates constant updates and improvements in ad measurement practices to meet industry demands.
May 20, 2021
Kannan Subburam
Kudos to IAB and MRC for recognizing the importance of setting updated ad measurement standards to drive industry credibility.
May 10, 2021
Kaoru Fujita
The new standards will set a benchmark for measuring in-game advertising effectiveness and performance.
Apr 25, 2021
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