Step-By-Step Guide To Earning Your Google Ads Certification

In a world the place many individuals provide providers like search engine optimisation and Google Advertisements administration, you will need to stand out and be as educated as doable.

Seasoned veterans and new professionals alike can each profit from Google Advertisements Certification.

As an trade customary with content material tied on to the Google Advertisements platform, it’s the most trusted credential and supply for coaching within the trade.

What Is Google Advertisements Certification?

Google Advertisements certification is a course of by which Google acknowledges entrepreneurs as specialists in internet marketing.

After passing Advertisements certification exams, people get a personalised certificates and – if affiliated with an organization – can contribute to the corporate’s Google Accomplice credentials.

Like many Google merchandise, properties, and initiatives, this system has advanced over time.

The certification program was standalone and had a value hooked up to taking exams.

That modified with the creation of the Google Companions program and has additional advanced with the migration to the Google Academy for Advertisements in 2018 and, extra just lately, a rebrand to Skillshop.

Particular person certification nonetheless works the identical means it has for the previous a number of years with coaching content material and exams.

Over time, the certification has turn into a minimal or anticipated requirement for entry-level search marketing roles for businesses and companies.

Even after I rent somebody who will undergo our coaching program, I do know that they’re prepared to speculate time and see the significance of taking the step of getting licensed is essential.

Having that base stage of material publicity from Google is rather more particular than what a faculty textbook can present on how Google Advertisements works.

On prime of that, there’s worth in with the ability to affiliate with a person who’s already licensed with my company’s Google Accomplice account.

This step-by-step information gives a walkthrough of how you can get Advertisements licensed, as it may be a complicated course of when doing it for the primary time or when coming again solely yearly or often for recertification.

Step 1: Get Began In Skillshop

Navigate to the Google Advertisements Certification platform inside Skillshop.

Within the prime proper nook, click on “Log In.”

Now, we’re at a important step immediately. We need to be sure that the account you get licensed by means of is the particular one you need to be licensed.

In case you work for an company or an organization, you’re more likely to be required to make use of your work e mail handle.

No matter company, company, or no matter standing, you probably need to hyperlink your certification to the handle you handle Google Advertisements to maintain issues easy and clear.

In case you haven’t managed Google Advertisements but and don’t have an account, you’ll be able to simply create a brand new account here to get began.

In case you’re a returning person, watch out to seek out your Skillshop profile and guarantee your Google account continues to be correctly linked, so that you don’t unintentionally take exams in a brand new account versus recertifying your present account.

The account administration piece might be complicated and irritating as there are separate profiles but linked accounts between this technique and Google’s accounts and Advert administration methods.

In case you’re serious about your certification counting towards a Google Companions badge, be sure you use your organization e mail handle that you just use for managing adverts in your Google Accomplice firm to hyperlink issues correctly.

In case you’re , I encourage you to study extra in regards to the Google Partners program particulars, necessities, and logistics for getting arrange.

Step 2: Choose Your Examination

If wanted, navigate again by means of Skillshop to the Google Ads Certifications once more to reach on the web page with the listing of examination matters.

Google Ads CertificationScreenshot from, July 2022

Right here yow will discover the particular certification you need to begin with and click on on it.

Throughout the particular certification, learn the overview data.

Whenever you’re able to dive in, click on the Get Began button.

Step 3: Put together For Exams

Google gives each primary instructional data and extra in depth coaching content material.

The precise Google Advertisements certifications embrace:

  • Search.
  • Show.
  • Measurement.
  • Video.
  • Purchasing Advertisements.
  • Apps.
  • Advertisements Artistic.

In case you’re model new to Advertisements and the certification exams, I like to recommend beginning with the Google Advertisements Search Certification first.

Search adverts are usually the commonest kind of adverts an organization will run.

However if you’re extra centered on one thing like simply buying, then begin there.

Google Ads Search CertificationScreenshot from, July 2022

Coaching content material is tied to every of those particular certifications.

Whenever you click on on any of them, you’ll be introduced with choices to get began, together with a fast information evaluation and different assets.

You’ll must plan on investing at the least just a few hours to undergo the coaching content material specialization.

In case you’ve been managing Advertisements campaigns or have deeper publicity, it’s nonetheless a good suggestion to undergo the modules – even for those who do it quicker.

The pattern questions are fairly useful; they’re written in the identical format as they seem on the precise exams.

Until you could have beforehand been licensed and/or have a average stage of Advertisements expertise, don’t skip the coaching content material!

Step 4: Move The Evaluation

To turn into licensed, you’re required to move the evaluation in any of the respective certification specialties.

Your certification will then be awarded for that particular product focus space.

You possibly can cease with one specialization or proceed by going by means of further specializations till you could have mastered and achieved all of these related to your required credentials.

In case you’re an overachiever or love standardized assessments, there’s nothing that claims you’ll be able to’t take all of them.

Word that for those who fail to move an examination, there’s a ready interval earlier than you’ll be able to retry. That’s the one actual penalty for not passing.

When you could have handed a number of assessments, I like to recommend downloading the digital certificates(s) and saving these, so you could have proof of your certification.

Moreover, you’ll be able to create a public profile web page that showcases your mastery.

You possibly can flip the general public profile on (for those who haven’t already) by clicking within the prime proper nook of the web page after which on “My Account.” You’ll discover a toggle change for “Public” to activate for those who select by following the prompts.


Google Advertisements Certification gives a base-level credential for brand new professionals managing adverts.

It additionally gives an ongoing alternative for trade veterans to take care of their standing and present longevity by maintaining licensed and staying on prime of the platform and finest practices adjustments over time.

Whether or not in search of your first job within the trade out of college or leveraging the certification for a Google Companions designation, I like to recommend this system for studying and sustaining schooling and customary credentials.

There are different glorious coaching and teaching programs accessible from third events.

Nonetheless, the Google Advertisements Certification nonetheless holds weight within the trade and is a standard expectation for paid search practitioners to have.

Extra Sources:

Featured Picture:

Posted on

Leave a Reply

Your email address will not be published.