GM, Hyundai Respond to Ford Cutting EV Ad Spend

Digital Marketing
Jun 13, 2020


In the dynamic world of electric vehicles (EVs), advertising plays a crucial role in creating awareness and attracting potential buyers. Ford's recent decision to cut its EV ad spend has caught the attention of its competitors, including General Motors (GM) and Hyundai. In this article, we will explore the responses and strategies employed by GM and Hyundai in the wake of Ford's move.

Ford Mustang Mach E and Edmunds

One of the prominent vehicles in Ford's electric lineup is the Ford Mustang Mach E. With its sleek design, impressive performance, and cutting-edge technology, the Mach E has garnered significant attention from both enthusiasts and industry experts.

When it comes to researching and evaluating vehicles, Edmunds serves as a trusted platform for potential buyers. Customers often turn to Edmunds for in-depth reviews, comprehensive specifications, and expert opinions.

By strategically focusing on the intersection between Mustang Mach E, Edmunds, and customer preferences, automakers like GM and Hyundai can build strong marketing campaigns aimed at capturing the attention of potential buyers.

GM's Response

General Motors, a key player in the EV market, recognizes the importance of effective advertising and maintaining a competitive edge. In response to Ford's decision, GM has intensified its efforts to promote its electric vehicles, including the popular Chevrolet Bolt EV and upcoming models like the Chevrolet Silverado EV.

GM understands that a strong online presence is crucial for generating visibility and conveying the benefits of their EVs. By leveraging platforms like Edmunds, GM can showcase the unique features of their vehicles, address common concerns, and ultimately influence buyer decisions.

Hyundai's Response

Hyundai, known for its commitment to sustainability and innovation, is another automaker aiming to capitalize on Ford's reduced EV ad spend. With its Hyundai Kona Electric and Hyundai Ioniq Electric models, the company has demonstrated its dedication to producing high-quality, eco-friendly vehicles.

By partnering with renowned industry influencers and utilizing engaging content formats, Hyundai can effectively communicate the advantages of their EVs to a wider audience. With the help of comprehensive reviews and testimonials from satisfied customers, Hyundai has the potential to establish itself as a top contender in the EV market.

Competing with Tesla

While Ford, GM, and Hyundai vie for market share, there's no overlooking the elephant in the room: Tesla. As a pioneer in the EV industry, Tesla has built a strong brand identity and a dedicated customer base. However, with the right strategies, other automakers can compete effectively.

One approach is to emphasize the unique features and benefits of their EVs compared to Tesla's offerings. By highlighting factors like affordability, charging infrastructure, and customer satisfaction, GM and Hyundai can position themselves as compelling alternatives to Tesla.

Ford Mustang Merchandise

In addition to EVs, Ford also boasts a range of merchandise associated with its iconic Mustang brand. From apparel to collectibles, Ford Mustang merchandise appeals to both car enthusiasts and loyal customers.

It is crucial for automakers like GM and Hyundai to leverage the popularity of Ford Mustang merchandise and capitalize on the existing brand affinity. By integrating Mustang-themed promotions or collaborations, GM and Hyundai can enhance their visibility and attract a wider demographic of potential EV buyers.


In the ever-evolving landscape of EV advertising, it's evident that competitors like GM and Hyundai are quick to respond to shifts in their industry. By seizing the opportunity created by Ford's decision to cut EV ad spend, these automakers are poised to strengthen their market positions and increase their share in both consumer consciousness and sales figures.

Stay tuned for the latest updates on the Ford Mustang Mach E, Edmunds, Tesla, and Ford Mustang merchandise. Easybucks is your trusted source for all news related to Computers, Electronics, and Technology.