How To Build A Facebook Ads Dashboard In Google Data Studio

Digital Marketing
Feb 12, 2018


Welcome to Easybucks, your go-to resource for all things related to social media advertising and analytics. In this guide, we will walk you through the process of building a powerful Facebook Ads dashboard in Google Data Studio. With our step-by-step instructions and expert insights, you'll be able to create visually stunning and informative dashboards that provide valuable insights into your Instagram campaigns.

Understanding the Instagram Dashboard

In order to effectively analyze the performance of your Instagram campaigns, it is crucial to have a well-designed dashboard that presents key metrics and data in an easily understandable format. The Instagram dashboard acts as a centralized hub where you can track important metrics such as engagement, reach, impressions, and more.

Benefits of Using Google Data Studio

Google Data Studio is a powerful data visualization tool that allows you to create custom dashboards using a variety of data sources, including Facebook Ads. By leveraging the capabilities of Google Data Studio, you can build dynamic and interactive dashboards that enable you to track the performance of your Instagram campaigns in real-time.

Step 1: Connect Facebook Ads to Google Data Studio

The first step in building your Facebook Ads dashboard in Google Data Studio is to connect your Facebook Ads account to the platform. Follow these simple steps:

  1. Login to your Google Data Studio account.
  2. Create a new data source and select "Facebook Ads" as the connector.
  3. Authorize the connection by providing your Facebook Ads credentials.
  4. Select the relevant ad account and data fields you want to include in your dashboard.
  5. Click on "Connect" to establish the connection between Google Data Studio and Facebook Ads.

Step 2: Designing Your Instagram Dashboard

Once you have successfully connected Facebook Ads to Google Data Studio, it's time to design your Instagram dashboard. Consider the following elements for an effective and visually appealing dashboard:

  • Key Metrics: Choose the most important Instagram metrics that align with your campaign goals and place them prominently on your dashboard. Examples include likes, comments, followers, and impressions.
  • Data Visualization: Utilize various charts, graphs, and tables to represent your data in a visually engaging manner. Bar graphs, line charts, and pie charts are popular choices.
  • Date Range Selector: Allow users to select their desired date range for data analysis. This provides flexibility and helps identify trends and patterns over time.
  • Filters: Implement filters that enable users to segment data based on specific criteria, such as campaign type, target audience, or ad format.
  • Comparative Analysis: Include visual elements that allow for easy comparison between different campaigns, ad sets, or demographics.

Step 3: Adding Advanced Features

To further enhance the functionality of your Instagram dashboard, consider incorporating advanced features:

  • Goal Tracking: Set specific goals for your Instagram campaigns, such as increasing website conversions or driving brand awareness. Integrate goal tracking features within your dashboard to measure progress and success.
  • Annotations: Add annotations to highlight important events or changes that may have impacted your Instagram campaign performance. This helps provide context and aids in analysis.
  • Custom Calculations: Create custom calculations and formulas to derive additional insights from your data. This can involve calculating engagement rates, cost per conversion, or lifetime value of customers.
  • Automated Reporting: Schedule automated reports to be sent to relevant stakeholders on a regular basis. This ensures that everyone stays informed and up-to-date on campaign performance.


Congratulations! You have now learned how to build a Facebook Ads dashboard in Google Data Studio. By following our comprehensive guide and implementing the best practices discussed, you are equipped to analyze and optimize the performance of your Instagram campaigns effectively. Remember to regularly monitor and update your dashboard to stay ahead of the competition and drive improved results. If you have any questions or require further assistance, feel free to reach out to our team at Easybucks. Happy dashboard building!