Google Search Console Compare Feature in Performance Reports

SEO Tools
Sep 6, 2018


Welcome to SEO-BlogNews, your go-to source for the latest SEO and technology news. In this article, we will explore the Google Search Console compare feature in performance reports. This powerful tool empowers website owners and SEO professionals to track and analyze website performance in order to outrank competitors and boost organic search rankings.

Understanding Google Search Console

Google Search Console, formerly known as Google Webmaster Tools, is a free service offered by Google that allows website owners to monitor and optimize their websites' presence in the Google search results. It provides valuable insights into how Google perceives and crawls your website, as well as highlighting any issues that may impact your website's visibility.

The Importance of Performance Reports

Performance reports in Google Search Console are essential for understanding how your website performs in the search engine results pages (SERPs). These reports provide detailed data on impressions, clicks, average position, and more, allowing you to evaluate your website's visibility and identify areas for improvement.

The Power of the Compare Feature

Google Search Console offers a powerful compare feature in the performance reports that allows you to compare different time periods, queries, pages, and devices. With this feature, you can gain valuable insights into how specific changes to your website have impacted its performance over time.

Analyzing Time Periods

The compare feature enables you to analyze different time periods, such as comparing the performance of your website over the past month versus the previous month. This helps you identify any notable changes and assess the effectiveness of recent SEO efforts or website updates.

Evaluating Queries

Understanding which queries drive traffic to your website is crucial for SEO success. The compare feature allows you to compare the performance of specific search queries, helping you identify the most valuable keywords and optimize your content accordingly.

Assessing Pages

By comparing the performance of different pages on your website, you can determine which pages are driving the most organic traffic and conversions. This knowledge allows you to focus your efforts on optimizing high-performing pages, thus improving overall website performance.

Analyzing Devices

With the wide variety of devices used for web browsing, it's essential to understand how your website performs on different platforms. The compare feature enables you to compare performance across devices, helping you optimize your website's user experience and ensure it's accessible to everyone.

How to Utilize the Compare Feature

Using the compare feature in Google Search Console is simple. Start by navigating to the performance reports section and selecting the desired comparison parameters. You can then generate comprehensive reports containing valuable data and insights for further analysis.

Optimizing for Improved Performance

Armed with the data from the compare feature, you can make informed decisions on how to optimize your website. Whether it's refining your keyword targeting, improving page load speeds, or enhancing mobile responsiveness, utilizing this tool will give you a competitive advantage in the search results.

Tracking Competitor Performance

While focusing on your own website's performance is crucial, it's also essential to keep an eye on what your competitors are doing. By comparing their performance against yours, you can identify opportunities, learn from their strategies, and stay ahead in the highly competitive online landscape.


The Google Search Console compare feature in performance reports is a game-changer for website owners and SEO professionals alike. By utilizing this advanced tool, you can gain powerful insights into your website's performance, uncover optimization opportunities, and outrank your competitors in the Google search results. Stay ahead of the game with SEO-BlogNews, where we bring you the latest SEO and technology news.