How to Add Global Identifiers on Variable Products with WooCommerce SEO Yoast

Jul 24, 2020
SEO Tools


Welcome to Easybucks, your go-to resource for everything related to WooCommerce and SEO optimization. In this comprehensive guide, we will walk you through the process of adding global identifiers on variable products using WooCommerce and the powerful Yoast SEO plugin.

Understanding Variable Products in WooCommerce

In the world of e-commerce, variable products are an essential component. They allow you to offer different variations of a product, such as size, color, or material, all under a single product listing. However, from an SEO perspective, it is crucial to ensure that each variation is properly optimized and indexed by search engines.

The Importance of Global Identifiers

Global identifiers, such as SKUs (stock keeping unit) or GTINs (Global Trade Item Numbers), play a significant role in enhancing the visibility of your variable products. They provide unique identification for each variation, enabling better search results and improved SEO performance.

The Role of Yoast SEO Plugin

Yoast SEO is a highly popular plugin for WordPress that offers comprehensive search engine optimization features. By utilizing its functionalities and integrating it with your WooCommerce store, you can optimize your product pages effectively, including the variable product variations.

Step-by-Step Guide to Adding Global Identifiers on Variable Products

Follow these step-by-step instructions to add global identifiers on variable products with WooCommerce and Yoast SEO:

  1. First, ensure that you have installed and activated the Yoast SEO plugin on your WordPress website.
  2. Navigate to your WooCommerce dashboard and go to the Products section.
  3. Select the variable product for which you want to add global identifiers.
  4. In the Product Data section, scroll down to the Variations tab.
  5. Select the specific variation for which you want to add the identifier.
  6. Under the Variation Data sub-section, you will find an SKU field. Enter the unique SKU for this particular variation.
  7. If you have GTINs or other global identifiers, you can enter them in the relevant fields as well.
  8. Repeat steps 5-7 for all other variations of the product.
  9. Once you have added the identifiers for all the variations, save the product.
  10. Yoast SEO will automatically optimize the product page, including the variations, based on the provided identifiers.

Optimizing Yoast SEO for WooCommerce

To further enhance your SEO efforts, it is essential to make the most of Yoast SEO's capabilities. Here are some tips:

1. Keyword-rich Titles and Meta Descriptions

Craft compelling and keyword-rich titles and meta descriptions for your variable product pages. Including the targeted keywords in these areas helps search engines understand the relevancy of your page.

2. Utilize Proper Heading Tags

Make effective use of heading tags, such as H1, H2, H3, etc., throughout your product page. These tags structure your content and indicate the importance of different sections to search engines.

3. Optimize Product Descriptions

Write comprehensive and detailed product descriptions that provide valuable information to potential customers. Incorporate relevant keywords naturally within the description while ensuring readability and coherence.

4. Enable Rich Snippets

Take advantage of Yoast SEO's rich snippet feature to enhance the visual appearance of your product listings in search engine results. Rich snippets provide additional information, such as ratings, prices, and availability, attracting more organic clicks.

5. Build High-quality Backlinks

Focus on acquiring authoritative backlinks from reputable websites within your industry. Backlinks are a crucial ranking factor and can significantly impact your website's organic visibility.


Congratulations! You have now learned how to add global identifiers on variable products using WooCommerce and optimize your SEO efforts with Yoast SEO. By implementing these strategies, you are on your way to improving your website's search rankings and generating more organic traffic.

Remember, effective SEO is an ongoing process, and regularly monitoring and analyzing your website's performance will help you stay ahead of the competition. Stay tuned to Easybucks for more valuable insights and updates on WooCommerce and SEO practices.

Jack Kindregan
Thank you for this amazing guide. The use of global identifiers has never been clearer for me.
Oct 23, 2023
Sam Helphand
The screenshots and step-by-step instructions are a game-changer. Thanks for the clarity.
Oct 18, 2023
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This article is a goldmine! Thanks for providing such valuable insights on global identifiers.
Oct 5, 2023
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I appreciate the depth of explanation in this article.
Sep 22, 2023
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I'm amazed at how this article has simplified a complex process. Thank you for the clarity.
Sep 8, 2023
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Thank you for simplifying the process. This article is a must-read for WooCommerce store owners.
Sep 5, 2023
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This tutorial is a game-changer for WooCommerce store owners. Thanks for sharing your expertise.
Sep 5, 2023
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The Yoast SEO features for variable products are essential for any WooCommerce store owner. Thanks for covering this.
Aug 25, 2023
Add Email
Yoast SEO is such a versatile tool. Thanks for showing how to leverage it for variable products.
Aug 9, 2023
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The guidance on using global identifiers is spot-on. Thanks for breaking it down.
Jul 16, 2023
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Great article! The use of global identifiers is crucial, and this guide explains it perfectly.
Jun 13, 2023
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Yoast SEO is my go-to tool, and this article just took it up a notch. Thank you for the insights!
Jun 8, 2023
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This article made managing variable products much easier. Thanks for the tips!
Apr 29, 2023
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Thank you for this valuable resource. The use of Yoast SEO for variable products now makes perfect sense.
Apr 12, 2023
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The clarity of your explanations is commendable. Thank you for this insightful article.
Mar 26, 2023
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Wow! I never knew about this feature; it's going to make my life simpler. 😊
Mar 19, 2023
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Thanks for this tutorial. The use of global identifiers will surely enhance my WooCommerce store.
Mar 18, 2023
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I never realized the impact of global identifiers until now. Thanks for the eye-opening article.
Mar 5, 2023
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Thanks for the comprehensive guide. Looking forward to implementing these strategies on my store.
Jan 25, 2023
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Thanks for breaking down a complex process into simple steps. Your article is incredibly helpful!
Jan 23, 2023
Yoast SEO is a game-changer for WooCommerce. Thanks for the insights.
Dec 29, 2022
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The step-by-step instructions are exactly what I needed. Thanks for sharing this guide!
Dec 23, 2022
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I appreciate the detailed steps provided. This will be helpful for my WooCommerce store.
Dec 13, 2022
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Clear, concise, and immensely valuable. Thanks for the tips on global identifiers.
Nov 23, 2022
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The screenshots and detailed instructions are a game-changer. Thanks for making it so easy to understand.
Nov 17, 2022
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I've struggled with variable products, but your guide has made it so much clearer. Thank you!
Oct 25, 2022
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Thank you for this informative article. I'll be implementing these strategies on my website.
Sep 16, 2022
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Superb explanation! Yoast SEO is a powerhouse for WooCommerce stores.
Sep 15, 2022
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Sep 13, 2022
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Aug 21, 2022
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Aug 5, 2022
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Aug 3, 2022
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The comprehensive approach of this article sets it apart. Thanks for a fantastic guide!
Jul 23, 2022
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Exceptional tutorial! This is a must-read for anyone dealing with variable products in WooCommerce.
Jul 23, 2022
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Thanks for this valuable resource. Yoast SEO is truly a powerhouse for WooCommerce optimization.
Jul 14, 2022
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This tutorial has made a significant impact on my approach to WooCommerce optimization. Thank you for your expertise.
Jun 19, 2022
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I've been looking for a guide like this. Thank you for sharing!
May 30, 2022
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May 11, 2022
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Feb 25, 2022
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Feb 20, 2022
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Clear and concise guide. I now have a better understanding of global identifiers. Thank you!
Jan 24, 2022
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Great explanations make it easy to grasp the concept. Thanks for sharing your knowledge.
Jan 23, 2022
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The use of Yoast SEO for variable products is now crystal clear. Thanks for the fantastic guide!
Jan 8, 2022
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Jan 6, 2022
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Thank you for this detailed tutorial. It's truly a valuable resource for WooCommerce optimization.
Jan 6, 2022
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The use of global identifiers is crucial, and your tutorial simplifies it wonderfully. Thanks!
Jan 3, 2022
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Oct 23, 2021
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Sep 28, 2021
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Jul 22, 2021
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Jul 16, 2021
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The screenshots really helped in understanding the process. Thanks for including those.
Jul 7, 2021
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The information provided here is a game-changer for WooCommerce store owners. Thanks for this tutorial.
Apr 10, 2021
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Thanks for the clear and concise guide on adding global identifiers. Very helpful!
Apr 7, 2021
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Mar 27, 2021
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Mar 5, 2021
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Feb 23, 2021
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This is exactly what I needed. Thank you for the useful insights on global identifiers.
Feb 17, 2021
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I didn't know Yoast SEO could be used for this. Thanks for the valuable information!
Feb 4, 2021
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I'm grateful for the thoroughness of this tutorial. It's immensely valuable for optimizing variable products.
Jan 28, 2021
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Seamless tutorial! The use of Yoast SEO for variable products just got clearer. Thanks for sharing!
Jan 5, 2021
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Incredible insights! Thank you for simplifying the process of adding global identifiers.
Dec 24, 2020
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Dec 18, 2020
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Dec 3, 2020
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Yoast SEO continues to surprise me with its capabilities. Thanks for showcasing its potential for variable products.
Dec 1, 2020
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Nov 28, 2020
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Nov 14, 2020
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Oct 17, 2020
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Aug 22, 2020
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Aug 20, 2020
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Aug 14, 2020
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Aug 7, 2020